The Spartan Mindset
Mastering the Language of Excellence
An engaging and insightful book that masterfully explains the science and psychology behind the effect of words on our brain supported with real-life stories to prove just how much words matter when it coms to optimal performance in the classroom, onstage, on the playing field, at the office, and in our everyday lives.
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In bookstores April, 2023.Join the Prelaunch List
The Spartan Mindset
When outside forces threatened Sparta's existence, they replied with a single word: "If". Stopping the opposing forces in their tracks, thwarting a war that could have destroyed the nation, their measured response to danger not only showed the character, confidence, and courage of the Spartan people, but demonstrated the amazing power of language to transform.
Individuals, teams, organizations, and entire societies can be completely changed with the right words. Harnessing the right language - the language of excellence - can inspire peak performance, move others to reach their limitless potential, and transform lives.
The Spartan Mindset weaves insightful observations with cutting-edge research to create a groundbreaking resource on language, the brain, and performance environments. Coach Reed's masterful storytelling, featuring real-life examples, demonstrates how the right words can spark amazing results. Providing a roadmap for shifting the performance mindset, triggering skill pathways in the brain, and igniting a competitive fire, The Spartan Mindset can help anyone access their best day yet.
“Reed delivers a succinct, attention-grabbing, highly relevant influence manual for coaches, parents, and leaders of any level. The Spartan Mindset is practical, profound, and immediately applicable for those of us who seek to encourage and empower others.”
Justin Bredeman: CEO & Partner, Soccer Shots Franchising, LLC
“The Spartan Mindset is a must read for any coach/teacher/parent out there that want to make a difference in a child's life! What we say and how we say it effects our brains in more ways than we realize, and if we are not careful, we can build or destroy people around us. If you know Coach Reed, you'll hear him in every word of this book. The passion and love he has for words and teaching comes through every line and page.
If you want to grow as a parent, coach, teacher, you will apply every word to your day to day. I did, and it changed my life!”
Joel Franco: Founder of Chesapeake Films and Director, Where our Children Play
More Praise for The Spartan Mindset:
“The Spartan Mindset is a powerful and fun read. As an experienced coach, there were a number of topics in this book that I was already familiar with, but what's incredibly powerful about Coach Reed's writing is that it provides the reader an opportunity to look at a familiar topic in a completely new way.
Coach Reed does a masterful job of not only explaining a concept, but also providing relatable anecdotes that show how easily applicable a topic is to any performance situation at any level.
The style and tone of the book is incredibly similar to Patrick Lencioni, and like Lencioni, I came away saying, "I didn't think of that in that way.
I guarantee that even experienced coaches and leaders will read this book and find impactful adjustments in their craft.”
Stu Gilfillen: Director of Education, US Sailing
“One word in The Spartan Mindset I caused me to leap out of my chair and sprint around the block to burn off some energy...and that was just in Chapter 1. Wait until you get to 7.
Words can be abstract or they can be concrete. The words and principles in Reed's book hit like a pallet of cinderblocks dropped from a crane.
If you lead a family, team, or business, you would do well to devour this book and implement its wisdom in your thoughts and speech."
Andrew Miner: Entrepreneur
Even More Praise:
When I researched the secrets weeds use to grow, spread, conquer, and defend their turf, I saw the full power of mindset required to succeed in any field of competition.
What I appreciate about The Spartan Mindset by Coach Reed is his deep dive into the Spartan language of mindset to deepen our resolve to win. I appreciate Coach Reed's perspective as well, basing it on the Spartans, who were, after all, total weeds.
Without a fierce Spartan mindset, success never comes. With it, success is all but guaranteed.”
Stu Heinecke: best-selling author of How to Grow Your Business Like a Weed and How to Get a Meeting with Anyone
“Coach Reed takes us on a journey of self-reflection as we are challenged to consider our use of language and the impact it can have, both positive and negative.
Using real-world examples and scenarios he does a brilliant job of setting the scene, painting the picture, and then getting us to reflect on our own day to day environments.
Effective communication is a key strand in the work we do with organizations, coaches, and parents and this book will certainly help all stakeholders in how we all use our language to build positive relationships and ensure the best outcomes for those that we encounter."
Gordon MacLelland: CEO, Working with Parents in Sport